SR
ENExample situation: New B2B Product Investment
The situation is described like this.
Business situation
A company is considering a new B2B product line requested by several existing customers. The product could deepen relationships and open a new revenue stream, but development would absorb scarce engineering and sales capacity for at least nine months, with uncertain demand beyond the initial interested customers.
The decision
Should the company fund full development, run a limited pilot, partner with another provider, or decline the opportunity?
What to question
Does demand exist beyond the customers who already asked for it? What gets sacrificed on existing products while engineering and sales work on this for nine months? Could a limited pilot answer the key questions before a full commitment?
How the depth changes
Focused → broader → deepest
Four perspectives test customer evidence, opportunity cost, financial logic, and whether the product fits the company's strategic direction.
Nine perspectives add market messaging, customer concentration, downside scenarios, implementation risk, commercial terms, and challenges to the…
Fifteen perspectives examine staged capital commitments, pre-sale negotiation, operating economics, governance gates, regulatory implications, and…
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